In the world of beauty, achieving flawlessly smooth skin is an age-old pursuit. In a study of 1,000+ NewBeauty readers,* we uncovered the hair-removal methods that define modern beauty regimens, just in time for warmer weather.
The Champion of Hair Removal
Leading the charge in the battle against unwanted hair is none other than the trusty razor, embraced by a whopping 89.7 percent of respondents. Its sheer convenience and accessibility make it the undisputed hero of our daily routines.
But not just any razor makes the cut. Gillette Venus stands tall as the preferred choice, capturing the hearts of 35 percent of respondents with its quality and performance. With 37 percent pledging allegiance to the brand, Gillette Venus proves its enduring appeal in today’s competitive market.
Factors Guiding Choices
When it comes to choosing a brand, price and features take center stage, with 64.6 percent of respondents prioritizing affordability and functionality. Brand reputation and availability also wield significant influence.
The Professional Touch
While DIY methods dominate daily routines, an impressive 61.4 percent of respondents prefer professional services for certain areas. From precise bikini lines to meticulously groomed eyebrows, BeautyPass members entrust skilled professionals with the delicate art of hair removal, valuing precision and expertise above all else.
Embracing Innovation
Amidst tradition, BeautyPass members embrace innovation with open arms, with 87.6 percent expressing eagerness to explore new hair-removal technologies. Laser hair removal treatments and IPL emerge as frontrunners, offering promises of long-lasting results and heightened convenience for the modern beauty enthusiast.
*Source: BeautyEngine Advanced Research, 2024
