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Readers in Their 50s and 60s Swear By This ‘Worth-It’ Luxury Hair Brand

Readers in Their 50s and 60s Swear By This ‘Worth-It’ Luxury Hair Brand featured image
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In a recent survey of 1,500+ NewBeauty readers, our beauty-obsessed audience let us in on all of their hair-care favorites. A brand that kept coming up: Kérastase. We know Alix Earle and Sydney Sweeney love it, and they’re not alone. While 21 percent of our readers use it regularly, 38 percent say they’re planning on giving it a try, keeping all eyes on the French brand. Curious about what makes this luxury line so special? Here’s what our in-the-know readers over 50 have to say about the celebrity-approved hair line.

For those dealing with aging hair concerns, Kérastase seems to hit the mark. A 56-year-old reader shares, “The Kérastase line for aging hair has worked the best for my fine, thin, straight, color-treated hair. It adds softness and shine without weighing my hair down or causing product build-up. I think it’s worth the high price tag.”

Color protection is another area where the brand shines. A 52-year-old reader notes, “My hairdresser recommended Kérastase shampoo for my colored hair. It is a small bottle but lasts forever! It suds up nicely and really makes my hair feel clean and nourished. The color lasts using this shampoo!”

For those battling dryness and frizz, Kérastase offers solutions that our readers swear by. A 64-year-old reader raves, “I’ve been using the 8 hour night treatment and I love it. When I wake up the next morning, my hair is soft and most importantly it’s frizz free.” Similarly, a 63-year-old fan of the brand says, “Love Kérastase hair products. I use their Premiere line, which has done wonders for my dry, color-treated hair.”

The brand’s range extends beyond just shampoos and conditioners. Many readers praised Kérastase’s styling products. The same 63-year-old reader adds, “I also couldn’t live without the brand’s dry shampoo. In addition to refreshing my hair, it smells amazing!” A 60-year-old reader agrees, calling the hairspray and dry shampoo “awesome.”

While the price point is often mentioned, many readers find the investment worthwhile. A 59-year-old reader shares, “I love all I have tried, especially the deep conditioners. Masque Intense leaves my hair feeling so healthy and [I] can go a week without washing after use.” A 55-year-old reader adds, “This is my go-to hair oil and overnight leave-in conditioner. Works great, smells great. I wish it wasn’t so expensive.”

With such glowing reviews from our over-50 readers, it’s clear why Kérastase continues to be a favorite among beauty enthusiasts and celebs of all ages. Whether you’re dealing with aging hair, fading color treatment, or just want to give your strands some luxury TLC, this French brand seems to offer something for everyone.

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