Kendall Jenner knows how to capture attention without saying a word. The 28-year-old model isn’t typically one for bold beauty statements, usually opting for understated glam that highlights her natural features over anything too loud. The same goes for her hair. The reality star’s signature long, dark brown strands are usually styled down and loose—a quick scroll through her Instagram grid will prove it. But her latest look is a jaw-dropper: a shaggy pixie cut, unveiled in her new Calvin Klein ad—and it’s as unexpected as it is stunning.
Whether Jenner actually took the plunge and chopped her hair or simply donned a wig for the campaign remains a mystery, but given her love for long hair, we’re betting on the former. In posts shared on both her and the brand’s Instagram pages, fans get a 360-degree view of the look. The short, textured cut features choppy layers with a slightly grown-out feel that nearly resembles a “bixie” (a combination of a bob and a pixie).
Naturally, Jenner’s new look has sparked plenty of reactions. One of the most-echoed sentiments is people comparing her new style to her mom, Kris Jenner, who’s known for her signature pixie. “Short hair is so Kris,” one person commented on Jenner’s post. Another wrote, “Omg, you look SO MUCH like your mom with that cut.” Hundreds of others echoed with, “Kris? Is that you?”
Whether her new ‘do is real or faux, one thing is certain: short hairstyles are trending. “I think the most popular trend that we’re going to see for fall is shorter haircuts with stronger lines,” Wes Sharpton, Hairstory Pro and Educator Wes Sharpton told NewBeauty in an article about the best autumn haircuts for the upcoming season, naming sharp bixies a top contender. “We’ve had longer, shaggy, softer shapes for a while now, so I think the pendulum will swing the opposite way and shift to more bobs and a lot of very short hair. I definitely think we’re gonna see those stronger lines, including bangs, just be a little more blunt.”
Considering a pixie, bixie, or bob? No matter which short hairstyle catches your eye, you’ll be in good company this fall. But don’t feel pressured to go short, either—long hair remains a classic that’s here to stay.