In a recent survey of 1,500+ NewBeauty readers, we discovered a few things. That 66 percent of readers are loyal to this dry shampoo, that 63 percent of readers rely on hair oil, and that 50 percent of respondents use a bond treatment in their hair-care routine. Among these treatments, there’s a clear favorite that’s generating buzz across all age groups: K18 Molecular Repair Mask ($75).
The enthusiasm for this product is palpable, with one 44-year-old reader sharing, “After I used it I was shocked my hair looked so beautiful. It was like a complete makeover. It was so exciting I actually forwarded my before and after hair picture to all of my friends so they would know they must try it immediately.”
This sentiment of transformation is echoed by readers of all ages. A 27-year-old shares, “K18 has completely changed my hair. I’ve never had a product that makes my hair feel so soft, manageable and healthy. My hair literally transforms with every use.”
For those dealing with damaged hair, K18 seems to be a game-changer. A 41-year-old reader notes, “K18 has helped me repair damage caused by over processing done to my hair over time without stripping color. It’s a staple in my routine.”
It’s no surprise readers love K18, and it comes down to the science. K18’s Molecular Repair Leave-In Mask includes the brand’s innovative K18PEPTIDE—a novel molecule that works deep inside the fiber of the hairs at a molecular level to deliver next-level results on all hair types, reversing damage in just four minutes.
The product’s effectiveness on bleached hair is particularly praised. A 47-year-old reader who went platinum blonde shares her experience: “You know that feeling when your bleached, damaged hair gets wet and it’s stretchy and feels so gross [and] hen it takes forever to dry? K18 actually FIXED this for me completely. I can run my fingers through my hair when it’s wet now and the ends don’t look completely fried anymore.”
Many readers express surprise at the product’s effectiveness. A 45-year-old admits, “K-18 actually works! It does all the things it claims, at least as far as I can see. It smoothes my hair, makes it feel stronger, look healthier.” Long-term users are equally impressed. A 55-year-old reader who’s been using K18 for over a year shares, “The health of my hair has improved and has also grown the most in years. I’m impressed with K-18!”
While some note that the product is pricey, many feel it’s worth the investment. As one 47-year-old reader puts it, “It’s pricey but worth every penny! Nothing else makes my hair smooth, shiny and salon fresh.”
The reviews speak for themselves, with readers describing K18 as everything from “pure magic” to “a miracle product.” It’s clear why this bond treatment has become a favorite among NewBeauty readers. Whether you’re dealing with damage from bleaching, battling frizz or simply want to improve your hair’s overall health, K18 Molecular Repair Mask might just be the “complete makeover” your hair needs.
