If you’re like me, it looks like you’ve lost half a head of hair after doing an at-home blowout. It’s in my brush, it’s on my floor, it’s everywhere. Thinning hair and hair shedding aren’t one in the same, but they’re both frustrating. As the scalp category has become a much larger and more important segment in the hair-care industry, we’re now getting access to more advanced at-home solutions for stronger, thicker hair than ever before. Case in point: COLOR WOW’s Youth Juice Collagen Scalp Treatment, which takes an approach you haven’t seen with other products. If you’re experiencing thinning, shedding or breaking, this hair breakthrough is one to try.
What Makes This Scalp Treatment Unique
According to chemist Dr. Joe Cincotta, VP of R&D for COLOR WOW, the collagen in our scalp degrades over time like the collagen in our face and body. “Actually, the scalp loses collagen at a much faster rate than the skin on the face,” he says. “Whether it’s from chronological aging, free-radical damage or both, this decline causes our hair follicles to shrink and become rigid. And, any hair strands being produced become finer, brittle and less supple and resilient.” With this weakening, hair shedding and thinning increase. The goal of this innovative treatment is to help preserve and protect our scalp collagen for thicker, stronger hair. As such, COLOR WOW dubbed the nongreasy serum “colla-genius,” which we love.
So how does it affect our collagen? Dr. Cincotta chose a blend of ingredients that are clinically proven to protect collagen from free-radical degradation. “They also help stimulate collagen renewal,” he says. This blend includes DHT inhibitors like saw palmetto and Procapil, as well as vasodilators such as niacinamide, arginine and caffeine. The brand also utilized powerful antioxidants such as Pycnogenol, amla extract and a proprietary hydrolyzed yeast protein. The formula is also vegan and free of oil, alcohol, synthetic fragrance and silicones.
“Our extensive research confirms the direct correlation between diminished scalp collagen and diminished quality of the hair strands being produced in the hair follicles,” says Dr. Cincotta. And, in a 28-day in-vivo clinical trial, 90 percent of participants reported their scalp felt healthier and more hydrated, and their hair felt more resilient. The vast majority (87 percent) noted their hair felt stronger and their scalp was less irritated. Additionally, 80 percent of people reported their hair felt thicker. These results were experienced after just 28 days, but each bottle will give you a three-month supply to maintain those results.
Key Ingredients
Procapil, saw palmetto, niacinamide, arginine, caffeine, Pycnogenol, amla extract and a proprietary hydrolyzed yeast protein
How to Use It
You can use the serum on damp or dry hair, but make sure it’s clean. Always use scalp treatments on a clean scalp so they can penetrate effectively. Apply one to three full droppers directly to your scalp every day, along your hairline and part. Then massage it in and let it be. Do not rinse it off. If you have any open sores or broken skin on your scalp, do not apply the serum to those areas.
