Whether it’s cost, long wait time, lack of insurance or inability to travel, adults are skipping the dermatologist visits far too often. According to a recent survey from CeraVe, not only do 80 percent of adults experience skin concerns, but one in four report experiencing a more serious skin condition. Yet, only 40 percent visit a dermatologist once a year for an annual skin check. To remedy this, CeraVe teamed up with the International League of Dermatological Societies (ILDS) and the International Society of Dermatology (ISD) as the first official corporate partner of World Skin Health Day on July 8.
CeraVe is setting out to help provide access to skin care for all by sponsoring events in North America, Argentina, Malta, Tanzania, Nepal and Australia “that are driving education around the importance of equitable skin care access and helping to connect dermatologists with patients most in need.” Activations include “training frontline hospital workers, advocacy outreach to local government and specialty care offerings for patients experiencing various skin health conditions.”
Within America, CeraVe has tasked dermatologists to take action by becoming a “Derm Changemaker,” offering free skin checks in their communities. Providing skin checks and products can help bridge a clear gap in skin health access.
“CeraVe is committed to increasing access to therapeutic skin care for all people, particularly those in underserved communities where there is a real gap in access to skin health resources,” says Tom Allison, senior vice president of medical dermatology marketing at L’Oreal. “We work alongside our partners who are leading change, like the NAFC, ILDS and ISD, by offering training, mentorship, grants, and in-kind products to help close this skin health gap and ensure everyone can access the care that they need.”
