NewBeauty 100 HAIR
LAUNCHED IN 2019
Act+Acre is a gold standard brand in scalp care and it continues to grow. The products promote healthy, build up–free hair for a variety of hair types with backing from […]
LEARN MORELAUNCHED IN 2020
Arey is a pioneering brand focused on addressing the root causes of hair graying through innovative supplements and topical treatments.
LEARN MORELAUNCHED IN 2019
Designed to address the specific needs of women’s hair as they age, Better Not Younger dives deep into the biology of aging hair to understand and address key concerns like […]
LEARN MORELAUNCHED IN 2018
BondiBoost is an Australian-born hair-care brand designed to solve the most common hair complaints with expert-created sulfate-free formulas and salon-level tools to help you achieve the hair of your dreams.
LEARN MORELAUNCHED IN 2018
Coco & Eve is a hair and body-care brand harnessing the power of Balinese ingredients to deliver tropical-inspired, effective beauty solutions.
LEARN MORELAUNCHED IN 2020
Crown Affair has its sights set on elevating daily hair rituals with thoughtfully crafted, sustainably minded products and tools.
LEARN MORELAUNCHED IN 2020
Inspired by its Arizona heritage, dae harnesses the power of desert botanicals to creat simple yet powerful hair-care products.
LEARN MORELAUNCHED IN 2020
Donna’s Recipe, inspired by internet sensation Tabitha Brown’s iconic hair, offers clean, nourishing and effective ingredients to meet and guide you wherever you are on your hair-care journey.
LEARN MORELAUNCHED IN 2020
Inspired by Indian beauty rituals, Fable & Mane offers products that blend ancient wisdom with modern science for healthy, lustrous hair.
LEARN MORELAUNCHED IN 2020
Radicalizing the way we see hair care, K18 focuses on in-depth hair biology to restore hair confidence in every user.
LEARN MORELAUNCHED IN 2021
Founded by Jennifer Aniston, LolaVie offers plant-based, multitasking products for effortless, healthy hair.
LEARN MORELAUNCHED IN 2023
Mane comes from hairstylist and friend to celebrities like the Kardashian-Jenners, Jen Atkin. This fun, colorful brand offers a fresh take on hair tools.
LEARN MORELAUNCHED IN 2020
Developed to bring luxury hair care to an affordable price point, MONDAY Haircare is a clean, sustainable and effective line that’s developed a cult following for its inclusive pricing and […]
LEARN MORELAUNCHED IN 2020
Odele has mastered hair and body products for a variety of types at unbelievably accessible prices with knockout scents and clean ingredients.
LEARN MORELAUNCHED IN 2024
The Rootist was born with emphasis on roots, scalp and hair as one connected ecosystem. With biology driving every formula, The Rootist creates green, scientifically formulated, clinically effective hair care.
LEARN MORELAUNCHED IN 2024
Leveraging peptide technology to deliver professional-grade results for all hair types and textures, V&Co. Beauty helps make every day a good hair day.
LEARN MORE