Readers’ Choice Awards: Makeup

FAVORITE TINTED BROW GEL

Benefit Cosmetics Gimme Brow+ ($26)

This brow-enhancing product effortlessly delivers fuller, more defined brows for a polished look that lasts all day.

“This product is so easy to use! It’s quick to do my brows when I don’t want to spend time using three products. Good all-in-one.”

Carla R., 63

BUY NOW – $26

FAVORITE TUBING MASCARA

Thrive Causemetics Liquid Lash Extensions Mascara ($25)

This tubing mascara is a lash game-changer, delivering long-lasting, smudge-free, and voluminous lashes that stay put all day.

“My favorite glossy black mascara! Incredible body, amazing tubing formula and no smearing!”

Sarah T., 47

BUY NOW – $25

FAVORITE VOLUMIZING MASCARA

Lancôme Hypnôse Mascara ($33)

This buildable mascara is a beauty essential, providing luxurious volume and a mesmerizing, wide-eyed look that lasts.

“This mascara really fans out my lashes and is buildable for thick lashes.“

Kerri F., 50

BUY NOW – $33

FAVORITE EYEBROW SERUM

Grande Cosmetics GrandeBROW Brow Enhancing Serum ($73)

This brow-enhancing serum is a must-have, fostering thicker, fuller-looking brows that beautifully frame the face.

“I have been using it for about nine months and my brows have definitely grown in and look much fuller. I’m loving it.”

Wendy T., 56

BUY NOW – $73

FAVORITE UNDER-EYE CONCEALER

IT Cosmetics Bye Bye Under Eye ($29)

Infused with hyaluronic acid and vitamin E, this covers-everything concealer doesn’t just camouflage everything from dark circles to broken capillaries, it treats the skin beneath it, too.

“This is the best concealer! It’s so easy to blend and lasts all day long.”

Lauren T., 38 | Skin Type: Oily

BUY NOW – $29

FAVORITE EYELASH SERUM

RevitaLash Cosmetics Advanced Eyelash Conditioner ($100)

For healthier, more strengthened lashes, this doctor-developed conditioning serum is a no-brainer.

“I like that this was created by a doctor because it doesn’t irritate my eyes, yet it really transforms my lashes!”

Tonya B., 44

BUY NOW – $100

FAVORITE EYESHADOW STICK

twenty/twenty Beauty Visionary Eye Shadow Stick ($24)

Hydrating ingredients like hyaluronic acid, castor oil and vitamin E ensure a creamy, hydrating eyeshadow application that won’t enhance fine lines.

“I love these shadow sticks! They are creamy and glide on with ease. They stay on all day and don’t budge or smudge. High-end product without high-end price.”

Elizabeth V., 49

BUY NOW – $24

FAVORITE CLEAR BROW WAX

Anastasia Beverly Hills Brow Freeze Styling Wax ($23)

Whether you’re after a trendy brushed-up brow or looking to keep your eyebrows in place all day, this high-hold, totally-clear formula does it all.

“It’s my absolute favorite hold for my brows! It holds until I wash it off and doesn’t flake throughout the day.”

Kristin B., 52

BUY NOW – $23

FAVORITE EYELINER PENCIL

Urban Decay 24/7 Glide-On Eye Pencil ($25)

Available in 38 stunning shades ranging from deep neutrals to pops of color, this stays-on-all-day liner is the brand’s best-seller for a reason.

“This eyeliner glides really well without having to pull.”

Amy T., 39

BUY NOW – $25

FAVORITE MATTE FOUNDATION

Estée Lauder Double Wear Stay-in-Place Makeup ($49)

Promising 24-hour wear, a totally matte finish and buildable medium-high coverage, this foundation is a makeup-bag mainstay.

“This foundation has such beautiful coverage without looking like I’m wearing makeup.”

Scott S., 50 | Skin Type: Oily

BUY NOW – $49

FAVORITE LUMINOUS FOUNDATION

Armani Beauty Luminous Silk Perfect Glow Flawless Foundation ($69)

You’l find this natural-looking foundation in almost every celebrity makeup artist’s kit. It looks and feels like skin, comes in a wide range of shades and works for all skin types.

“This foundation has a natural finish with full coverage. It doesn’t feel like you’re wearing foundation at all.”

Lydia A., 60 | Skin Type: Combination

BUY NOW – $69

FAVORITE HYDRATING LIPSTICK

EVER Skincare SMOOTH Peptide Lip Therapy ($26)

A delectable blend of shea butter and coconut, argan, and camelia oils combine in this rich, hydrating balm-meets-lipstick for the ultimate your-lips-but-better finish.

“Let me tell you that this is the absolute hands down best moisturizing lip balm and lipstick in one. The color is so natural on my lips. I will keep buying!”

Younhee C., 50

BUY NOW – $26

FAVORITE LIP GLOSS

Doll 10 Lip Genius Diamond Shine Lip Gloss ($19)

High shine and zero stickiness, this pigmented gloss is sure to become your new go-to.

“I wasn’t super familiar with the brand, but when I tried this, I absolutely fell in the love. It goes over so many of my lipsticks perfectly. The gloss is reflective, but not too sparkly, and most importantly, it doesn’t feel sticky on my lips.”

Joy S., 55

BUY NOW – $19

FAVORITE MATTE LIPSTICK

Charlotte Tilbury Matte Revolution Lipstick ($35)

Matte yet comfortable on the lips, this celeb-approved lipstick delivers the most pigmented, beautiful finish to the lips every time.

“This is a creamy formula made in beautiful wearable shades that last on your lips.”

Melissa K., 45

BUY NOW – $35

FAVORITE HIGHLIGHTER

Fenty Beauty Killawatt Freestyle Highlighter ($40)

This versatile, cream-powder hybrid can be worn on the face, lids or body for a next-level glow that won’t budge.

It gives you a good amount of sparkle and lasts all day! It also comes in so many different colors.”

Cassandra C., 45

BUY NOW – $40

FAVORITE LIP BALM

Laneige Lip Glowy Balm ($18)

The perfect marriage between a lip treatment and a balm-meets-gloss, this tube is one worth keeping in every makeup bag.

”This is so moisturizing! It stays on and plumps my lips naturally while keeping them a beautiful nude color.”

Jennifer M., 54

BUY NOW – $18

FAVORITE ALL-OVER CONCEALER

NARS Radiant Creamy Concealer ($32)

Creamy, pigmented and easy to blend, this melts-right-in concealer is a bonafide cult classic.

“It’s easy to blend and doesn’t settle into my fine lines.”

Karen C., 48 | Skin Type: Combination

BUY NOW – $32