FAVORITE SHAMPOO FOR DAMAGED HAIR
Olaplex No.4 Bond Maintenance Shampoo ($30)
A cult classic for a reason, this award-winning shampoo is formulated with Olaplex’s patented bond building technology to revive even the most damaged strands.
“Rich luxury in a bottle! My hair gets soft and clean with the rich lather, but not stripped. It smells luxurious, too, like a spa!”
Janice L., 48 | Hair Type: Wavy, Fine | Hair Concerns: Frizz, Damage
FAVORITE FRIZZ FIGHTER
Color Wow Dream Coat Supernatural Spray ($28)
This super-viral product creates other-worldly shine and gloss that lasts 3-4 washes thanks to innovative humidity-blocking technology.
“This product protects my hair from humidity while giving it a beautiful shine.”
Marie S., 50 | Hair Type: Wavy | Hair Concerns: Frizz, Damage
FAVORITE BOND REPAIR TREATMENT
K18 Leave-in Molecular Repair Hair Mask ($75)
With over 11 billion views on TikTok, this fan-favorite product is clinically proven to repair and restore hair damaged by bleach, color, heat and more.
“I absolutely love this mask. After bleaching my hair, every time I would wash it, it felt like a massive knot, but since I started using this, my hair looks and feels so much healthier.”
Julianna S., 32 | Hair Type: Wavy | Hair Concerns: Frizz, Damage
FAVORITE CONDITIONER FOR DAMAGED HAIR
amika The Kure Bond Repair Conditioner ($28)
A bond repair conditioner that strengthens and repairs damaged hair, this magic product yields remarkable results.
“This conditioner repairs damage very well and leaves my hair soft and manageable.”
Bethaney B., 43 | Hair Type: Curly, Fine | Hair Concern: Thinning Hair
FAVORITE SCALP SCRUB
goop G.Tox Himalayan Salt Scalp Scrub Shampoo ($55)
Packed with exfoliating, mineral-rich Himalayan pink salt, cold-pressed moringa oil, and pure unfiltered rose hip oil, this scalp scrub simultaneously detoxifies and purifies.
“Ever since I started using this, my hair has felt and looked so much better. I get so many compliments each time I use it!”
Jill S., 28 | Hair Type: Straight, Fine | Hair Concerns: Oily Roots, Thinning Hair
FAVORITE CURL CREAM
Not Your Mother’s Curl Talk Defining Cream ($8)
A wonder product for wavy and curly hair, the Curl Talk Defining Cream ensures maximum definition while locking in moisture and adding shine.
“Love this product! It helps my wavy hair go curly.”
Linda G., 50 | Hair Type: Wavy | Hair Concern: Styling Issues
FAVORITE AIR-DRY CREAM
Bumble and bumble Don’t Blow It Fine (H)air Styler ($34)
No time for a blow dry? No problem. This air styling cream emphasizes texture and body, allowing you to achieve a heat-free style with a product-free feel.
“When I use this, my hair dries with nice curls and minimal frizz!”
Rebecca F., 51 | Hair Type: Wavy | Hair Concerns: Frizz, Dryness
FAVORITE DRY SHAMPOO
Batiste Original Dry Shampoo ($13)
The waterless formula in Batiste’s fan-favorite dry shampoo handles excess oil and grease from the roots for a clean-looking style on the go.
“It’s the holy grail! It comes in different scents from none to WOW! My hair doesn’t get chalky or change texture, even if I use it a few days in a row.”
Stacy Y., 45 | Hair Type: Blonde, Extensions | Hair Concerns: Oily Roots, Damage
FAVORITE MOISTURIZING HAIR CREAM
Oribe Supershine Moisturizing Cream ($52)
This multi-tasking product addresses frizz, increases shine and hydrates even the most dehydrated of strands for your healthiest hair yet.
“This cream makes my hair incredibly soft, and it has enough emollients that it holds my hair in place a bit. It doesn’t weigh my hair down, but offers amazing manageability.”
Alicia F., 42 | Hair Type: Wavy, Thick | Hair Concerns: Frizz, Dryness
FAVORITE VOLUMIZING SHAMPOO
OUAI Volumizing Shampoo for Fine Hair ($32)
Elevate thin hair with this volume shampoo that not only cleans hair, but also leaves it stronger and more lively.
“This shampoo smells amazing and works really well for my fine hair.”
Samantha B., 48 | Hair Type: Straight, Fine | Hair Concerns: Oily Roots, Lack of Volume
FAVORITE DEEP-CONDITIONING MASK
Saints & Sinners Velvet Divine Hair Masque ($40)
A hero product for dry hair, this deep conditioning mask adds moisture, strength and shine to even the most desperate of hair.
“It leaves my hair feeling shiny and soft, but doesn’t weigh it down. With other hair masks, I’ve noticed my hair gets oily faster, but that doesn’t happen with this. Very happy with it.”
Maria Y., 37 | Hair Type: Curly | Hair Concerns: Frizz, Damage
FAVORITE VOLUMIZING SPRAY
Living Proof Full Dry Volume & Texture Spray ($36)
This best-selling texture spray gives life and volume to strands while maintaining a natural look and feel.
“It gives my fine, limp hair the ‘oomph’ that it needs! It lasts longer than other hair products I have tried.”
Grace G., 71 | Hair Type: Platinum, Fine | Hair Concerns: Damage, Lack of Volume
FAVORITE HEAT PROTECTANT
Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-In Heat Protection Spray ($32)
A true multitasker, this vitamin-rich formula strengthens hair from the inside out while protecting from the damages of heat styling.
“This provides amazing support to my strands and prevents damage (frizz, etc.) to my hair. It’s not greasy and extends my hair between washes.”
Samantha A., 37 | Hair Type: Curly | Hair Concerns: Thinning Hair, Styling Difficulties
FAVORITE DETANGLER
UNITE 7SECONDS Detangler ($35)
Tangles and knots are a thing of the past with this lightweight, leave-in spray aimed to strengthen, protect and detangle.
“This leaves my hair feeling so smooth and works great with fine hair.”
Elle W., 48 | Hair Type: Straight, Fine | Hair Concerns: Thinning Hair, Scalp Issues
FAVORITE DETANGLING BRUSH
Tangle Teezer The Ultimate Detangler ($16)
Say goodbye to frustrating brushing sessions with this patented, two-tiered-teeth brush, perfect for detangling wet or dry hair.
“The best brush ever! Gets all the tangles out, even the most stubborn ones. It does not hurt my head—the bristles are soft for even the most sensitive scalp.”
Kadie M., 37 | Hair Type: Straight, Fine | Hair Concerns: Damage, Styling Difficulties
FAVORITE HAIR OIL
Moroccanoil Treatment Original ($48)
Infused with argan oil and proven to boost shine by up to 118%, Moroccanoil’s original treatment smooths frizz, detangles and conditions.
“This oil makes my hair feel so soft and keeps the frizz away!”
Nancy S., 66 | Hair Type: Thick | Hair Concern: Dryness
FAVORITE SMOOTHING HAIR MASK
davines LOVE Smoothing Instant Mask ($40)
This smoothing mask minimizes unwanted volume and tames unruly hair while providing immediate softness and frizz relief.
“This mask is very detangling and leaves my hair soft.”
Taylor B., 38 | Hair Type: Blonde, Wavy | Hair Concern: Dryness
FAVORITE HAIRSPRAY
SexyHair Big Spray & Play Volumizing Hairspray ($23)
Flexible, workable and always flake-free, this medium-to-strong hold hairspray is shown to provide up to six times more volume that lasts up to 120 hours.
“I especially love this hairspray because it has great hold, yet doesn’t make my hair feel like it is being held together by glue.”
Patricia G., 59 | Hair Type: Curly, Thick | Hair Concerns: Frizz, Thinning Hair
FAVORITE SHAMPOO FOR DRY HAIR
Redken All Soft Shampoo ($25)
Handling all your hair needs, this all-encompassing shampoo cleanses, softens and moisturizes while you wash.
“It’s concentrated, so it lasts a while, and I feel like it helps smooth my hair out.”
Starla N., 54 | Hair Type: Wavy | Hair Concerns: Frizz, Thinning Hair
FAVORITE THICKENING HAIR TREATMENT
Nioxin Diamax Advanced ($55)
Working from the inside out, Nioxin Diamax Advanced increases the thickness of each individual strand of hair, improving overall thickness with use.
“I’ve seen a huge difference in the thinning parts of my hair where I applied this product.”
Anna M., 52 | Hair Type: Curly | Hair Concerns: Thinning Hair, Dryness
FAVORITE LEAVE-IN CONDITIONER
It’s a 10 Miracle Leave-In Product ($40)
Titled a “miracle” product for a reason, this leave-in uses silk amino acids and tons of natural extracts to help smooth, eliminate frizz and enhance shine and body all at once.
“It’s not too heavy, makes hair easy to comb through after washing, and doesn’t weigh it down.”
Amy B., 51 | Hair Type: Wavy | Hair Concerns: Frizz, Damage
