It’s safe to say that celebrity beauty lines are all the rage right now. From Kim Kardashian to Molly Sims, Gwen Stefani and more, tons of A-list actors, singers and social media personalities have been trying their hand at creating skin-care and makeup lines over the last several years. But, despite the overwhelming amount of lines out there today, one celeb’s line continues to stand out amongst the rest: Selena Gomez’s Rare Beauty.
Ever since the brand’s launch back in 2020, fans have been obsessed with the products from this former Disney-kid’s line. Between the remarkably viral Soft Pinch Liquid Blush ($23) to the brand’s mascara, highlighter and more, users can’t get enough of everything Rare Beauty. More than just a beauty line, Gomez’s brand also emphasizes the importance of mental health advocacy, with the Rare Impact initiative raising money and awareness with for mental health with each purchase.
Just this morning, Gomez announced an exciting, long-awaited expansion for Rare Beauty—an entrance into body care—that not only expands upon the brand’s focus on self-care and well being, but their commitment to high-quality, effective products.
Rare Beauty’s Body-Care Line
Gomez announced the exciting expansion on her personal Instagram today, beginning by explaining that, “I’ve always believed self-comfort is feeling good in your own skin. No pressure for perfect self-care regimens that often feel like an endless cycle of self-improvement; it’s the tiny moments of comfort that go a long way—and look different for each of us.”
Continuing on to explain how this mantra has inspired her entrance into the body-care market, Gomez wrote “To me, being rare is about being comfortable with who you are. It’s about accepting yourself. Loving yourself. Being there for yourself so you can be there for the ones you love. This inspired me to create my new @rarebeauty Find Comfort Body Collection, body care that helps you feel good in your skin (and smells amazing too).”
The Find Comfort Body Collection is a 4-product line that features a Comfort Body & Hair Fragrance Mist ($28), Hydrating Body Lotion ($28), Hydrating Hand Cream ($20) and a Stop & Soothe Aromatherapy Pen ($20). Not only does each product feature skin- and body-care ingredients that really work, the brand also partnered with doctor of occupational therapy, Esther Bae, to ensure that each of the Find Comfort products help users to “develop some simple techniques to help you find self-comfort with each product.”
You can take a sneak peek at this exciting new launch online at rarebeauty.com now, but shoppers can get their hands on these body- and wellness-essentials starting exclusively on the Sephora app on December 18, followed by a launch on the Rare Beauty and Sephora websites on December 19, and in-store on December 26.
