Anne Hathaway is a fashion and beauty icon in every sense, so it comes as no surprise that the 41-year-old is once again starring in Versace’s latest Icons campaign. Unveiled Wednesday, April 3, the actress posed in a series of shots for the luxury label. Her ensembles undeniably exude luxury, but arguably the most eye-catching detail of all is Hathaway’s hairstyle: voluminous crimped strands that look straight out of the ’80s. (View the photos here.)
The visionary behind the hairstyle was celebrity hairstylist Orlando Pita, who describes the wildly chic hairstyle as “romantic punk.” He styled her long hair down and center-parted, energizing it with texture and volume. To perfect his vision, the pro used products from his namesake hair-care line, Orlando Pita Play.
Pita exclusively tells NewBeauty that to create Hathaway’s Versace Icons campaign hair, he started by spraying Body Breakthrough ($10) all over her strands. Then, he created waves with a waving iron, taking one-inch sections at the nape of her neck and alternately skipping sections to create dimension.
“I also refrained from waving random sections around her face,” he explains, adding that he “brushed it out and sprayed with Climate Control to finish.”
Countless celebrities and regular people alike flocked to the comments section to praise Hathaway’s look. Multiple people compared the hairstyle to her character Andrea Sachs’ untamed (yet iconic) natural mane in The Devil Wears Prada. Another person wrote: “Miranda Priestly would be proud.”
Fashion stylist Erin Walsh, who worked on the campaign, unveiled the campaign images on Instagram. Captioning one of Hathaway’s denim-clad snapshots, she wrote: “Blue Jean Baby 💙 Iconic as ever, @annehathaway in the new @versace campaign serving past, present and future.” The kicker: “Don’t you think princess Mia would dig this???”
Getty Images / Axelle/Bauer-Griffin / Contributor
On the new campaign, Hathaway said: “I have met so many Versace women who are powerful, emotionally available, ambitious, substantive, funny, fierce, loving, singular, sexy, smart, talented, generous, very much like Donatella,” Hathaway said. “I have observed that a Versace woman is herself. I am so thrilled and honored to be considered a Versace woman and am overjoyed to reunite with the Versace family for another Icons campaign.”
The Academy Award–winning actress became a Versace Icon last year, announcing the news on Instagram. In the photos shared, she dons a sexy black bustier top accentuated with gold Medusa hardware and jeans in one, and a cowl-neck minidress in the other.
“When the brilliant and talented @donatella_versace approached me for this campaign, she shared her vision of a timeless collection with the trademark @versace edge,” she captioned the post.
“She said she wanted to focus on pieces designed to be a cherished part of one’s wardrobe, enjoyed outside the trend cycle, worn again and again throughout your life. I thought it was a fantastic idea, and I am so proud, grateful and thrilled to find myself newly included in the iconic @versace family.
Now I’m gonna go enjoy these sexy jeans,” she concluded.
