As Seen on TV: 6 Under-$25 Drugstore Beauty Products You Have to Try

In the age of inflation, it feels like pretty much everything is more expensive than it used to be, whether it’s eggs or enzyme cleansers. Between the booming nature of the beauty industry and the desire for high-quality, luxurious products, developing a beauty routine that really works can be a daunting and costly task.

Everyone deserves to look and feel their best without breaking the bank, though. Luckily, drugstore beauty has come a long way in recent years, and there are tons of cheap yet super effective drugstore beauty products to bolster your regimen. From makeup to skin- and body-care, here are NewBeauty senior editor-at-large Sarah Eggenberger’s best drugstore beauty products, all under $25, as featured on The TODAY Show.

The Best Drugstore Beauty Products

1 / 6

e.l.f. Halo Glow Liquid Filter ($14)

From celebrities like Issa Rae and Meghan Trainor to beauty influencers like Mikayla Nogueira, users everywhere can’t get enough of e.l.f.’s Halo Glow Liquid Filter. The ultimate skin care and makeup hybrid product, this skin-enhancing product features squalene, hyaluronic acid and finely milled powders for an instant glow and blurred look.

• BUY NOW – $14

2 / 6

NYX Buttermelt Blush ($10)

When it comes to affordable, high-payoff makeup products, few brands are doing it like NYX. At a crisp $10, NYX’s Buttermelt Blush is true to its name, providing butter-like glide and blend with next-level pigment. The formula also features shea butter, mango butter and almond butter for skin-enhancing benefits and smooth, long-lasting wear in all 12 shades.

• BUY NOW – $10

3 / 6

Milani Fruit Fetish Lip Oil ($12)

Voted America’s number one lip oil for a reason, Milani’s Fruit Fetish Lip Oil is everything you could want out of a lip oil, with a hydrating formula and ultra-glossy finish and no sticky feeling. With vitamin E and fruit extracts, the brand’s lip oil ensures a hydrating, comfortable wear and comes in 11 to-die-for tints.

• BUY NOW – $12

4 / 6

Versed Press Restart Retinol Serum ($22)

Retinol is known as the gold-standard ingredient in the world of anti-aging and skin-rejuvenation, but it usually comes with a hefty price tag. Clinically-tested, dermatologist-tested and sensitive skin-friendly, Versed’s Press Restart Gentle Retinol Serum features an innovative gel-cream formula packed with microencapsulated retinol and natural retinol alternatives arophira and bakuchiol to penetrate and work deep into skin without irritation.

• BUY NOW – $22

5 / 6

Mighty Patch for Fine Lines ($25)

You’ve heard of pimple patches, but what about fine line patches? From the great minds behind the most iconic pimple patches in the industry, Mighty Patch’s fine line patches use 1,390 dissolving micropoints to target fine lines for an extra anti-aging boost while you wear them.

• BUY NOW – $25

6 / 6

Aveeno Therapeutic Shave Gel with Oat ($6)

We’ve all been there—the struggle of ending up with dry, irritated skin after shaving is a universal and uncomfortable one. But, irritated skin post-shave is a thing of the past with Aveeno’s Therapeutic Shave Gel with Oat, which uses oatmeal and vitamin E to prevent razor burns and bumps and nourishes and hydrates dry skin during and after use.

• BUY NOW – $6