Leos steer toward a personal style that’s bold, bright, glitzy, creative, luxurious and camera-ready—these are the products to nail the look.
Maressa Brown
Rare Beauty / Vacation
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Anyone born between July 22 and August 22 can likely say their sun sign is Leo, the fire sign ruled by the sun, which, in astrology, oversees identity, confidence, vitality, expression of pride, self-esteem and purpose. Known for being charismatic, driven, assertive, spotlight-loving, self-assured and optimistic, Leos tend to steer toward a personal style that’s bold, bright, glitzy, creative, luxurious and camera-ready. Even quieter Leos adore taking the lead and claiming their spot center stage, so they tend to gravitate to cheerful, eye-catching colors and regal details, like yellow gold and jewel tones. And given their interest in getting noticed, lots of sparkles, glitter and oversized accessories are all in Leo’s style wheelhouse. Whether you’re a Leo yourself or are looking to gift one, we’ve curated a list of beauty products that are ideal for this ambitious, loyal and proud fire sign.
(And BTW, even if your birthday doesn’t fall between Leo sun sign dates, you may have the moon or another placement in your astrological birth chart in Leo, so it’s worth casting a chart, which you can do here.)
Upbeat, sunny Leos can’t help but have a glow all their own, but there’s no harm in cranking that up a few notches with a lightweight, buildable blush that boasts just enough color to enhance your natural radiance. Check out Cheer and Love, two captivatingly pretty hues made for a lioness.
No matter what time of the year it is, Leos adore channeling the warm, sensual vibes of their season, and what better way to do that than by wearing a lush, sexy EDT with notes of petitgrain essence, coconut water, coconut milk, bergamot, solar musk, banana, pineapple, and even pool water, swimsuit spandex, and sea salt?
No Leo would pass up the opportunity to be even a bit more luminous, as Leo queen Jennifer Lopez, whose sun and Mercury are both in the fixed fire sign, clearly knows. Her signature brightening serum is packed with antioxidants, squalane, fermented oil, extra virgin oil and leaf extract, for all day moisturization and a “superstar glow.”
Associated with the Fifth House of Romance and Self-Expression, the Lion is brilliant at employing drama and theatrics to make their mark, so of course, they must have plenty of impactful, pigmented eye shadows at the ready. Influential makeup artist Pat McGrath’s palette is a must-have, thanks to its rich velvet mattes, luminescent metallics and “alluring astrals.”
You’d be hard-pressed to meet a Leo who isn’t at least a little bit obsessed with their hair — after all, the Lion’s mane is one of their most stunning features. And as far as most Leonine people are concerned, bigger—lots of body, lush curls, and plenty of shine—is pretty much always better. Therefore, hot tools like this Mane thermal round brush are go-to’s. This super-well-reviewed, “one-temp-fits-all” option promises a blowout look in record time, offering root volume and loose waves.
Though Leos do tend to enjoy soaking up the rays of their ruling luminary, you can also get a sunkissed goddess glow super-fast, no matter the weather with the right bronzer. This budget-friendly tinted serum is customizable, which is perfect for any Leo who wants to experiment with the intensity of their complexion’s sultry shimmer.
When an outspoken, fixed sign Leo commits to something, they’re all in, so their signature lip color needs to be long-lasting but obviously hydrating to boot. MAC’s silky matte formulation promises 12 hours of full-coverage color and eight hours of moisture, courtesy of nourishing organic cocoa butter, coconut oil and organic shea butter. Plus, it comes in passion-inspired hues that are clearly befitting a daring, vivid Lion, like bright coral red Lady Danger and burnt orange Overstatement.
Luxury-loving Leos wouldn’t pass up any kind of spa treatment, including a DIY one with a lush product like OUAI’s deep-cleansing, foaming scrub. Formulated with sweet almond oil, coconut oil and aloe, this fan favorite is as practical as it is therapeutic, leaving your skin smelling as gorgeous as it looks when you step out of the shower.
As fierce as they can be, Leos are also quite playful and fun-loving, so a grown-up Bonne Bell lip balm kit in a range of lighthearted scents is right up their alley. They’ll be head over heels for this bundle of effervescent, summery citrus balms—Lemon Bloom, Pink Grapefruit, and Orange Blossom—made with sunflower oil and cased in chic, vintage-inspired packaging.
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