The eyes took center stage at tonight’s 2024 Emmy Awards, thanks to Charlotte Tilbury’s latest launch. Three megawatt stars—Reese Witherspoon, Ayo Edebiri and Rita Ora— gave the Exagger-Eyes Volume Mascara ($29) their seal of approval by wearing it on the red carpet for TV’s biggest night.
“The gorgeous and talented Reese Witherspoon is nominated at tonight’s Emmy Awards and looks unreal in her black embellished Dior gown,” says celebrity makeup artist Kelsey Deenihan. “We opted for glowing skin, deep brown and bronze eyes paired with a soft rose nude lip. The eyes are definitely the star of the glam.”
The Bear’s Best Actress in a Comedy nominee Ayo Edebiri also wore the volumizing mascara. Celebrity makeup artist Ernesto Casillas says he used it to enhance Edebiri’s striking eyeliner, noting, “Ayo’s custom Bottega gown had a beautiful shine to it that I wanted to replicate on the skin and lips. I was inspired to take the black in the print and translate it on to the eyes with a small, flicked eyeliner. The eyes are the focus of the look with the glowing complexion as the backdrop.”
Also wearing the new formula was singer Rita Ora, who turned heads in a vibrant pink dress with an opulent feathered cape. The Exagger-Eyes Volume Mascara gave her voluminous, long-lasting lashes that completed her Old Hollywood glam look. The singer attended the ceremony to support her husband Taika Waititi, who is nominated as an executive producer for Reservation Dogs.
From Witherspoon to Edebiri and Ora, the new mascara certainly lived up to its viral reputation by bringing the glamour, making it the new red-carpet essential.
