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Shoppers Call This the ‘Best Clarifying Shampoo on the Market’—and I Agree

By Danielle Fontana Dooley September 19, 2024
"I WILL NOT be without this product in my hair-care journey."
color-safe hair products

The Best Products for Color-Treated Hair

By Allie Hogan September 13, 2024
We've curated a whole new hair-care lineup for you.
shampooing twice

The Best Shampoos for Every Hair Type

By Tatiana Bido September 12, 2024
Fresh hair, new vibe.
blondhairshampoo

How to Tell If Your Shampoo Is Breaking You Out, According to Derms

By Isabelle Buneo, Allie Hogan, and Olivia Wohlner April 24, 2024
You'll be surprised which ingredients could be the culprit.
owen wilson california naturals

California Natural’s First Launch With Owen Wilson as CSO Has Me Going Green

By Rowan Lynam April 22, 2024
You could say it's been growing on me.
kim kardashian

You Can Buy Kim Kardashian’s Favorite Body Wash at Whole Foods

By Isabelle Buneo March 29, 2024
Adding to cart.
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