For someone who can spend literal hours watching makeup videos, I don’t wear a ton of it. Even before my bedroom became my full-time office post-COVID, my daily makeup routine consisted of two things: concealer and blush. I will defend the need for concealer to my grave, but it’s not very fun. Blush, on the other hand, is joy-inducing. Whether using powders, balms, liquids, jellies, or oils, mixing shades, or following the latest color trends, blush livens up the face like no other makeup can. I can’t be the only one who thinks so; brands are launching new formulas on what feels like a weekly, if not daily, basis.
TTikTokers have definitely noticed. The nature of my job means my FYP is always beauty-centric, but on a deeper glance, the most viral makeup is—you guessed it—blush. After spending way too much time scrolling through blush review videos, I can confidently say these 14 blush picks are the ones shoppers really, truly can’t get enough of. Check them out ahead.
Type
Cream
Shade count
Six
Enthusiastic Review
“Beautiful and vibrant color! It lasts all day and blends perfect!”
Type
Liquid
Shade count
13
Enthusiastic Review
“By far this product is worth its price because of how creamy the texture is.”
Type
Jelly
Shade count
Four
Enthusiastic Review
“This long-lasting lip and cheek stain is an absolute game-changer! It lasted ALL day!!! The hydrating jelly texture glides effortlessly onto the skin, providing a sheer wash of color that can be built up for a more intense look.”
Type
Liquid
Shade count
Eight
Enthusiastic Review
“One of the easiest liquid blushes to use! Blends out so nice! It leaves a beautiful finish. 10/10!”
Type
Powder and Cream
Shade count
12
Enthusiastic Review
“I fell in LOVE with this blush the second I tried it, it looks so natural on the skin and stays almost all day long if it’s set properly. The best part is you can get either a glowy or matte finish because of both the power and creme.”
Type
Cream
Shade count
Nine
Enthusiastic Review
“I AM OBSESSED! This is one of the best things I have ever tried! This blush is tiny and easy to carry it with me everywhere. I use it as blush, eyeshadow and lip balm! I need all the shades!!!!”
Type
Cream
Shade count
Nine
Enthusiastic Review
“I love this blush! It is so pigmented but is easy to blend out for a subtle flush. The packaging is so aesthetically pleasing and easy to store. There is so much product for the price! I loved it so much I went back and bought 3 more colors!”
Type
Gel-cream
Shade count
10
Enthusiastic Review
“I loveee this product I’ve genuinely had the same tube for more than three years using at least 1-2x per week. Pigment is so good. Builds on itself but not overwhelming.”
Type
Liquid
Shade count
Four
Enthusiastic Review
“Such a beautiful and buildable color that makes me look fresh and on the go. It is matte but it is still adds freshness to my face and the color suits my fair skin very well.”
Type
Liquid
Shade count
Six
Enthusiastic Review
“I love a subtle everyday makeup look and this was the perfect addition! The tint gives a nice color without making me look like a tomato and I love that you can build it up. Great for cheeks AND lips!!!”
Type
Powder
Shade count
Nine
Enthusiastic Review
“Pretty, sheer finish. It’s very easy to build up the coverage; but you can add just a little to make a nice impact as well.”
Type
Baked powder
Shade count
Eight
Enthusiastic Review
“I’ve always felt that Milani is a high end brand disguised as drugstore. The quality of their products is amazing especially these blushes. They last all day, they look beautiful and natural on the skin.”
Type
Liquid
Shade count
Six
Enthusiastic Review
“SO beautiful. Subtle enough for everyday wear and buildable. Blends easy, and color is gorgeous on my freckles.”
Type
Liquid
Shade count
Nine
Enthusiastic Review
“All you need is a tiny drop on your cheek. Blends on easy and you have a beautiful glow. You really don’t need makeup, using this. I bought three different colors and I love them.”
