He’s a singer, songwriter, pianist, record producer, actor and husband to Chrissy Teigen and, if that wan’t enough, John Legend is also a staunch supporter of self-care. That’s why when he created LOVED01—a personal-care brand that encourages acts of self-care—he needed it to be a lot of things to a lot of people. It also had to be affordable and have offerings for the whole family. We recently chatted with Legend, who gave us an inside look at his family’s routine, including some inside intel on the exfoliator Teigen thinks takes top billing.
Are there any products from the line that Chrissy really loves?
Chrissy loves the Exfoliating Cleanser ($18)! It’s a natural exfoliant with bamboo and just makes the skin feel so luxuriously soft. We felt like for ourselves, and for so many families and couples, skin-care rituals are part of how we share time together and share love. We believe that taking care of yourself is like a family ritual. Standing in front of a bathroom sink together or doing bath time with the kids are rituals in our house. Those are all expressions of care for you and your loved ones.
As a dad of four young children, what do you do to unwind at night?
I like to take care of my skin after a long day. Loved01’s Face+Body Wash ($12) and Face+Body Moisturizer ($12) help my skin feel great and help me calm down after a busy day. They’re both gentle and moisturizing. I go to bed feeling fresh.
Is there anything you always do for wellness and self-care?
Like most people with melanin-rich skin, moisture is always a priority. We can’t be out here looking ashy. Hydration is key. I try to drink a lot of water, which I believe helps my skin and voice. I also get facials about once a month if possible. And, of course, I’ve been using Loved01 every day since we started developing our products!
You travel a ton—what are some of your must-packs for the plane?
The Cleansing Wipes ($10) are such a convenient, useful product, and they are perfect for travel. Especially after a long flight they help refresh me in a second. Hydrating Toning Mist ($15) is also something I always keep in my travel bag. Both of these are TSA-ready!
What are you most excited about for the future of Loved01?
We will continue to enhance the skin-care industry by fulfilling our brand’s mission: Focus our research and product development on folks with melanin-rich skin, a large and growing population which has often been under-served. We believe we can make exceptional, affordable products that serve our audience well and are effective for everyone. We’re excited to launch some new products soon and continue to deliver value for audience and earn their loyalty and trust.
