Ingredient transparency and regulation in the fragrance industry is a topic we are collectively passionate about and was the driving force for Michelle to launch the brand over five years ago. We take both material and environmental health very seriously, and want to give consumers peace of mind that what they are putting on their skin and using around their loved ones is carefully vetted.
BEST-SELLING PRODUCT
Queens & Monsters, Windows Down, Flora Carnivora, and Jake’s House ()
Queens & Monsters, Windows Down, Flora Carnivora, and Jake’s House consistently rank among the top sellers, all of which are inspired by Michelle’s personal scent memories.
FOUNDER NOTES
Among our eau de parfums, these consistently rank among our top sellers, bolstered by top-notch consumer reviews and ratings that frequently place them among the best.
FIRST PRODUCT
Fog, Jake’s House, Last Light, Torn, and Dark is Night ($120 each)
Henry Rose launched in 2019 with a collection of five genderless fragrances: Fog, Jake’s House, Last Light, Torn, and Dark is Night. The catalyst: Michelle Pfeiffer’s desire to create a safer alternative in the fragrance industry.
FOUNDER NOTES
The launch set a new precedent in fine fragrance by disclosing 100 percent of its formulas’ ingredients, and became the first and only brand to meet the strict health and safety standards of two leading nonprofit organizations, the Environmental Working Group (EWG) and Cradle to Cradle (C2C).