This beauty news may not surprise you if you’ve been on social media lately. The two fastest-growing brands in the face masks category are Biodance and DRMTLGY, according to Spate. Even before the news was official, Biodance’s viral, texture-changing collagen sheet mask had secured a permanent spot on my timeline—I’ve seen reel after reel of wearers peeling it off, revealing plump and glass-like skin. And if it’s not Biodance, it’s DRMTLGY’s pumpkin face mask—the exfoliating treatment that uses pumpkin to reduce the appearance of pore size while brightening and evening out complexions.
Biodance
According to Spate, Biodance had a +6.7K percent growth compared to last year and 8.0K average monthly searches. On TikTok, its collagen mask has an astounding +632.6 percent year-over-year growth. What’s all the hype about? For one, the gel-type mask goes on opaque white but turns translucent when it’s ready to remove. Beyond that, the K-Beauty phenomenon boasts collagen peptides, galactomyces, oligo-hyaluronic acid and niacinamide to refine enlarged pores, improve skin elasticity (i.e. plump), reduce pigmentation and give skin the coveted glass-like glow. To see Biodance’s innovative masks in action, keep scrolling.
DRMTLGY
Just in time for fall, DRMTLGY’s Pumpkin Enzyme Face Mask is a driving force behind an explosion in DRMTGLY’s recognition among consumers. The brand is showing off a rapid +858.9 percent growth compared to last year and 2.8K average monthly searches. Alongside the popularity of the Pumpkin Enzyme Face Mask are its Brightening Eye Masks. The caffeine-infused patches work to depuff and brighten under-eyes and minimize fine lines around the eye area.
