The Products That Have the Cool-Toned Girlies in a Chokehold

A revolution is underway, driven by TikTok influencers who embrace cool-toned makeup and are reviving a nostalgic 90s aesthetic. This trend pays homage to grunge and goth styles, characterized by a colorless palette that dominated the 90s runway. Picture thin eyebrows, soft grays, moody mauves paired with an equally pale, muted lip or a just bitten burgundy stain. From seamless eyeshadows to defining lip pencils, here are the essential products that every greige glam goddess should have in her kit.

1 / 10

Rituel de Fille Inner Glow Crème Pigment in Intuition ($32)

This creamy blush doubles as a contouring shade and delivers a stunning mauve undertone that blends like a dream on the skin. Whether used for cheeks or lips, Intuition provides the perfect muted flush.

• BUY ON RITUEL DE FILLE – $32
• BUY ON CREDO BEAUTY – $32

2 / 10

MOB Beauty Soft Matte Lipstick in MB102 Mauve Greige ($24)

A creamy formula with a modern matte finish, this lipstick perfectly balances mauve and grey for a cool, everyday lip color that flatters a range of complexions. Long-wearing and richly pigmented, it’s not too warm and not too cold.

• BUY ON MOB BEAUTY – $24
• BUY ON CREDO – $24

3 / 10

MAKEUP BY MARIO Master Mattes Eyeshadow Palette: The Neutrals ($50)

Designed to mimic skin tones for the perfect matte base, this palette offers a range of cool neutrals to enhance any look. These blendable shades create depth and dimension, from soft washes of color to intense glam. We guarantee you will hit pan on MN11, the cool grey-blue hue.

• BUY ON MAKEUP BY MARIO – $50
• BUY ON SEPHORA – $50

4 / 10

MAC Lip Pencil in Greige ($25)

A new shade joining the Mac classic lip pencils, this new favorite is the little sister to cult classic Stone. Its creamy, long-wearing formula defines and enhances lips, making it the perfect pairing with your favorite neutral lipstick or under a clear gloss or lip oil.

• BUY NOW – $25

5 / 10

Sephora Collection Contour Stick ($14)

This easy-to-use contour stick sculpts and defines with a cool undertone for a perfectly contoured face. Its creamy texture ensures a seamless finish, leaving cheeks with a defined look that lasts all day.

• BUY NOW – $14

6 / 10

Jones Road The Best Eyeshadow in Ash ($25)

This silky powder shadow gives off a soft, grayish taupe hue, perfect for adding subtle depth to your eyes. Its buildable formula lets you easily go from a light wash of color to an intense smoky eye.

• BUY NOW – $25

7 / 10

MAKEUP FOREVER Artist Color Pencil in Endless Cacao ($24)

A cult favorite for its versatility, this neutral brown-gray pencil works on lips, eyes and brows. It’s the ultimate multi-tasker and gives definition wherever it’s needed while staying perfectly neutral.

• BUY ON SEPHORA – $24
• BUY ON NORDSTROM – $24

8 / 10

RMS Beauty Eyelights Cream Eyeshadow in Strobe ($28)

This shimmering, light taupe cream shadow adds a hint of luminosity to your lids with a cool, pearlescent finish. It’s long-wearing, crease-resistant and stays put.

• BUY ON DERM STORE – $28
• BUY ON AMAZON – $28

9 / 10

ILIA Liquid Powder Eye Tint in Dove Grey ($28)

This liquid eyeshadow dries down to a soft, powdery matte and this shade, in particular, is a subtle yet sophisticated wash of color. Its weightless formula makes it perfect for all-day wear while delivering a polished, cool-toned finish.

• BUY ON CREDO BEAUTY – $28
• BUY ON SEPHORA – $28

10 / 10

Haus Labs Clear Cut Liquid Eyeliner ($26)

With an ultra-fine tip and smooth glide, this clear-cut liquid liner defines the eyes with sharp precision. Its jet-black formula dries down to a long-lasting, matte finish, perfectly balancing the soft tones of neutral glam with an edgy, bold touch.

• BUY ON HAUS LABS – $26
• BUY ON SEPHORA – $26