Mascara is a staple in every makeup bag. You probably have a few tubes lying around as we speak. Inky-black formulas are the gold standard for creating dramatic lash looks. But with pared-down makeup looks trending on Instagram and TikTok, a softer shade is taking precedence. Considerably softer than black, brown mascara offers a fresh and defined look—think your lashes but better. Brown also has much more range than black and can come in a variety of shades to better complement your natural lashes. That said, we’re not surprising that brown mascara is having a major moment right now.
You may have noticed the uptick in brown mascara looks on your social feeds lately. The soft-girl era is officially here, and the easiest way to soften your look is by trying a chocolate mascara,” says makeup artist Elyse Reneau, executive director of global beauty at Too Faced. “I recommend keeping the full look soft when using chocolate mascara, so try pairing it with a soft glam eyeshadow and a brown eyeliner.” Whether you’re looking to define, lengthen or tint your lashes, there’s a formula to fit your needs. Keep scrolling to see the best brown mascaras to add to your routine right now.