With the re-launch of her beauty brand and the immediate internet fame of SKKN By Kim Makeup, it’s inarguable that Kim Kardashian is back in her makeup era. While her focus was skin for some time, releasing beloved products like her Resurfacing Mask ($65) and Hyaluronic Acid Serum ($90), fans have been all but begging for Kardashian to bring back her makeup products, and earlier this year, she did.
While SKKN By Kim Makeup features three endlessly sought-after SKUs—Classic Mattes Eyeshadow Palette ($50), Soft Matte Lip Color ($32) and Lip Liner ($22)—there are plenty of other makeup ventures we’re certain the star will get into soon. For now, though, Kardashian is still giving love to and shouting out other makeup brands, like this brow-freezing gel she says she’ “obsessed” with.
Kim Kardashian’s Favorite Brow Product
Not to date myself with this reference, but Kim K is one of those celebrities whose brows are consistently on fleek. Whether she’s going makeup-free or rocking a full glam, Kardashian’s brows are always perfectly full and remarkably in place. We’ve grown out of the 2016 trend of over-filled in brows in order to reach “on fleek” status, and in recent years, brow gel has become the new gold standard for creating fluffy brows that stay in place all day, and thanks to Instagram, we know that Kim agrees.
On her Instagram story yesterday, Kardashian posted a video of her getting her brows touched up and lightly filled in by brand founder Anastasia Soare herself, explaining that there’s “nothing better” than a brow session with a the brow queen herself. Soare is seen in the clip sparingly filling in Kardashian’s brows with the Brow Wiz Precision Brow Pencil ($25), but the star of the brow look is how slicked into place they are from end to end, which is courtesy of the brand’s Brow Freeze Gel ($26), which Kim says she’s “OMG obsessed” with.
