If you’ve been clinging to your Urban Decay Original Naked Eyeshadow Palette since the mid-2010s (we get it), you’re in for a treat. This cult-favorite eyeshadow collection made its triumphant return on August 4, available exclusively at Ulta and ulta.com. But definitely don’t dawdle if you want it—the palette’s revival is for a limited time only.
Urban Decay’s Naked eyeshadow palettes have achieved cult status over the years, standing shoulder to shoulder with beauty legends like the NARS Orgasm Collection, Maybelline Great Lash Mascara, and MAC Ruby Woo Lipstick. The Naked Palette, easily recognized for its sleek, rectangular shape, 12-pan eyeshadow selection, dual-ended brush, and generously sized mirror, has been a must-have since its debut in 2010 with the Urban Decay Naked Original Palette.
Shop the Urban Decay Naked Original Palette
Despite its popularity, the brand gave it a ceremonial farewell in 2018 complete with a funeral and a media statement. “Saying goodbye to Naked is extremely bittersweet,” Wende Zomnir, founding partner of Urban Decay, said at the time. “It was a big moment in our history. It’s a little painful to leave your past behind, but it’s also essential to always evolve. I will forever miss Naked, but we plan to turn the grief into even more greatness. Urban Decay will continue to thrive in Naked’s memory and honor—just wait and see.”
Now that it’s back, the beauty world (including the NewBeauty team, obviously) couldn’t be more thrilled. Here’s what you need to know about the iconic palette’s return and what to expect from the new-and-improved version. We’ve also included some of the most popular Naked palettes that have launched over the years, perfect to tide you over until the Original’s re-release.
Why We Love the Original
What made the Original Naked Palette a staple in so many makeup bags—and sparked excitement with its highly anticipated return? Its perfect mix of light and dark neutrals, featuring matte, shimmer, and satin finishes, was (and is) a game-changer. Urban Decay’s product development team nailed it when they asked themselves, “What four eyeshadows would you bring to a deserted island?” The unanimous choice for a versatile 12-pan palette turned out to be a hit, selling over 30 million palettes and generating more than a billion (!) dollars in sales.
What’s New and Improved?
The modern version of the Naked Palette stays true to its roots but with a few noteworthy upgrades. Expect a slightly longer mirror and a new cruelty-free brush. The shadows have an updated, vegan formula, offering a creamier texture that’s easier to blend and boasts longer wear with less creasing or fading. And yes, the iconic brown velvet packaging is here to stay.
Shop the Urban Decay Naked Eyeshadow Palettes
