Our body loves water—we need to drink water and wash with it daily to stay healthy, but oil not so much. Skin itself is made up of about 64 percent water. Considering this, it’s surprising there aren’t more water-based foundations out there. Water-based formulas can be great for people with sensitive, dry skin to ensure it stays hydrated, but oily skin can also benefit from water-based foundation as well since it won’t add extra oils.
Recently, Spate took a look at the top trends across hair, skin care and makeup with the highest year-over-year growth. Data shows that there was an average of 18.8K searches for water-based foundation a month this year, which is 7K higher than last year. If you’re looking to switch from oil to water, these are the foundations to try.