The beauty world is buzzing as VIOLETTE_FR, the NB100-winning brand known for making the coveted French beauty aesthetic accessible, launches two new fall-ready shades of its viral Bisou Balm. This best-selling product, which has sold out four times since its 2022 debut, is now available in deeper hues perfect for fall and winter months.
VIOLETTE_FR founder Violette Serrat shared with NewBeauty that the success around Bisou Balm doesn’t surprise her, as “it embodies what I set out to achieve with VIOLETTE_FR—bringing a French sensibility to easy-to-use products.”
The Bisou Balm’s popularity stems from its unique formula that mattifies, blurs and moisturizes while providing a “just-bitten” wash of color. The lipstick-meets-balm delivers the perfect effortless color payoff and glides on with a subtle blurring effect, creating an illusion that smooths lips with its matte finish.
The two new shades, Rose Latte (left) and Bonbon Myrtille (right), offer versatile options for the cooler months. Rose Latte is a highly wearable mid-tone raspberry pink with neutral undertones, while Bonbon Myrtille is a deep, buildable crimson hue inspired by the eponymous French blueberry-flavored candies.
“Our new shades embrace the complexity of our identities,” Serrat explains of the inspiration behind the new shades. “Like the iconic black and white swan, we all possess contrasting sides that blend and evolve with our moods and emotions. Rose Latte and Bonbon Myrtille encourage us to explore and express the dichotomy within ourselves.”
To achieve that coveted “just-kissed” look, simply glide Bisou Balm over your bare lips, slightly extending beyond your natural lip line (embrace the effortless charm; it’s not about perfection!). For a subtle, everyday flush, one layer does the trick. Craving more drama? Build up the color with additional swipes. The beauty of Bisou Balm lies in its versatility: Whether you opt for a whisper of tint or a bolder statement, it always maintains a lightweight, never-heavy feel.
