In the ever-evolving world of skin care, certain brands have risen to prominence, captivating the hearts (and skin) of men across the globe. But which are they? According to a study of more than 1,400 NewBeauty readers, CeraVe, Neutrogena, Kiehl’s, Jack Black, and EltaMD emerge as the frontrunners, dominating the male skin-care domain with their efficacy and accessibility.* Ahead, a look at all five.
CeraVe
With a commanding lead, CeraVe emerges as the indisputable champion, capturing the loyalty of 32.6 percent of male respondents. Renowned for its dermatologist-recommended formulas and commitment to gentle, effective skin care, CeraVe has become a staple in the routines of men and women seeking reliable solutions for their skin-care needs.
What to Try
CeraVe Moisturizing Cream is a dermatologist-approved solution to dry and normal skin types. It’s packed with skin barrier–supporting ceramides and hydrating hyaluronic acid for healthier skin without any extra weight or greasy feel.
Neutrogena
Not far behind is Neutrogena, securing a significant 27.5 percent share of the market among male purchasers. With a legacy rooted in science and innovation, Neutrogena continues to push the boundaries of skin care, offering a diverse range of products tailored to address various skin concerns.
What to Try
For a thorough cleanse without leaving skin feeling tight and dry, Neutrogena Hydro Boost Lightweight Hydrating Facial Gel Cleanser delivers. It’s formulated with hyaluronic acid and is free of soap and oils making it safe for sensitive skin.
Kiehl’s
Rounding out the top three is heritage brand Kiehl’s, revered for its luxurious formulations and timeless appeal. With 25.2 percent of male purchasers swearing by its efficacy, Kiehl’s combines natural ingredients with cutting-edge science to deliver unparalleled results. From iconic classics like the Ultra Facial Cream to innovative newcomers, Kiehl’s continues to captivate discerning men seeking indulgent skin-care experiences.
What to Try
A match for all skin types, the back-to-basics Kiehl’s Ultra Facial Cream is anything but bland. The squalane-boosted lightweight moisturizer hydrates skin for hours with zero scent or greasy feel—a must for all skin-care routines. Plus, it’s accepted by the National Eczema Association.
Jack Black
Making waves in the male skin-care arena is Jack Black, known for its no-nonsense approach to grooming. With 23.8 percent of male respondents singing its praises, Jack Black offers a comprehensive range of products designed to simplify and elevate the skin-care routine of the modern man. From energizing cleansers to soothing moisturizers, Jack Black epitomizes effortless sophistication in male grooming.
What to Try
Bump Fix is a one-stop solution to everything from ingrown hairs, acne and razor bumps. It’s made with blemish-busting salicylic acid and soothing aloe vera, making it a great product to stash in your medicine cabinet.
EltaMD
Last but certainly not least, EltaMD emerges as a formidable contender, with 19.2 percent of male purchasers swearing by its efficacy. Renowned for its unparalleled sun-protection offerings and gentle skin-care solutions, EltaMD is the gold standard in sun protection and combines science and innovation to deliver products trusted by dermatologists and skin-care enthusiasts alike.
What to Try
A must-try for those who don’t love the feeling of sunscreen, EltaMD UV Clear is a serum-like SPF that’s oil free and noncomedogenic, meaning it won’t break you out. Plus, it won’t run throughout the day, even after a day on the links.
Significant Others Join the Journey
While men take charge of their skin-care routines, our survey also sheds light on the significant role played by their partners in purchasing skin-care products. A staggering 78.2 percent of respondents admitted to purchasing skin-care products for their significant others in the past. Among these purchases, CeraVe (34.2 percent), Kiehl’s (31.1 percent), Jack Black (29.1 percent), Neutrogena (27.8 percent), and EltaMD (27.5 percent) emerge as the top contenders, reflecting a commitment to quality and efficacy.
*Source: BeautyEngine Advanced Research, 2024
