Purple shampoo is a gold standard for keeping blonde hair bright and preventing brassiness from taking over. In recent years, a handful of brands have applied this concept to teeth. Since yellow and purple are opposite each other on the color wheel, there are pigments in purple that balance out yellow tones, which tend to be unwanted in blonde hair and teeth. You can think of purple toothpaste as a toner for your teeth. Trying the trend can feel risky when your mouth is full of magenta goo, but these are the brands to trust with your smile.
Purple colored toothpaste products for teeth whitening benefits to add to your cart
