Imagine incorporating your neurotoxin treatments into your routine, similar to how you budget for your monthly gym membership or salon visits. Well, now that’s possible. Evolus, the company behind Jeuveau, has launched a new subscription model to make neurotoxin treatments more accessible. Enter Club Evolus, which makes it possible for ‘tox enthusiasts to get Jeuveau for $49 a month, four times yearly. This marks the first time a major injectable company has introduced a neurotoxin subscription program—all for the cost of a high-end blowout.
As a reminder, Jeuveau is a neurotoxin injectable that temporarily improves the appearance of wrinkles. The treatments can get expensive, which is why this subscription is so revolutionary. Ahead, we break down the Club Evolus details you need to know.
Launching Nationwide
The subscription program, currently available in select practices, gives users 20 units of Jeuveau per treatment. Customers can receive the units four times yearly with a 90-day waiting period between sessions. Enrollment is online and links to the patient’s preferred practice. Customers can also opt out of the program at any time.
“The treatment is for 20 units because that’s the on-label dose. If consumers choose to add additional units, they can, which many did in our pilot program with 500 consumers,” said Evolus CEO David Moatazedi. “We are also seeing that in the US, the average is about 37 units of treatment, but in this pilot, there were north of 40 units per treatment.”
More Points for More Treatments
Subscription programs often lead to getting more from your treatments, says Moatazedi. “I think what tends to happen with these subscription programs, not just this one, is when you bank those points, and you have those dollars when you go back in, you just have a little bit more discretionary spend, so you’re able to get more than what you might have been able to afford had you not done that.”
A Treatment for All
Moatazedi emphasized that Evolus sees this program as part of its mission to make beauty treatments more accessible. “In the end, we view ourselves as a beauty company, and we see this as a beauty treatment. We’re just trying to make it more accessible to consumers,” he said.
You can sign up now as Club Evolus is being rolled out nationwide at select practices. And don’t worry—there are plans for a broader launch in 2025.
