Gigi Hadid just added another exciting role to her ever-evolving résumé. The 29-year-old model and mom of one is now the face of Rabanne’s latest fragrance, Million Gold for Her. Set to launch later this year, the scent will come in four sizes (30ml, 50ml, 90ml and a 200ml refill) complete with a body lotion and deodorant spray. But Hadid’s connection to Rabanne goes beyond this upcoming launch—her relationship with the brand’s iconic scents actually dates back to the early 2000s.
“I dated someone as a teenager who wore that,” she told WWD, referring to the brand’s 1 Million men’s scent from 2008. “That bottle is such a vivid memory. I always loved the graphicness and the concept of that gold bar.” And that’s just one of her many fragrance memories. Reflecting on her earliest scent recollection, she added, “I want to say it was jasmine, or some sort of white small flower. The way that the sun hit that flower and made the air smell—it’s a very intense childhood memory.”
As for her latest fragrance obsession, Hadid shared, “Million Gold for her reminds me of how Rabanne feels as a Maison. It´s powerful and beautiful, with rose, lavender and a salty mineral musk undertone. I love the balance. I think that a lot of my personality has masculine tinges to it, so I Iike the mix of feminine and masculine elements in a fragrance.”
And if you’re as obsessed with the scent as we are, you’ll be equally smitten with the bottle. True to Rabanne’s signature style, it features the fashion house’s iconic XL jewelry link. Of course, Gigi’s campaign look is nothing short of stunning, either—she’s draped in a gold Rabanne dress, accessorized to perfection with matching jewelry from the luxury label. Check it out below, and don’t forget to keep an eye on the brand’s Instagram page or website for the latest updates on its official launch.
